MOCA, Los Angeles
MOMA PS1, New York
The Trinity is an exhibition that presents the art of Francesco Vezzoli to the public in three different museums. Borrowing from the visual language of 1920’s film titles, the campaign alludes to the thematic framing of the three distinct exhibitions — Galeria Vezzoli, The Church of Vezzoli and Cinema Vezzoli. A set of 3 cinematic images rotate alongside the exhibitions programme, complemented with a digitally rendered lettering approach.