A selection of ideas, art direction and design
for art, culture and commerce.

Patcharavipa, Website

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Founded in Bangkok by designer Patcharavipa Bodiratnangkura, Patcharavipa is a jewellery brand that pushes a distinctive aesthetic with delicate handling of both materiality and form.

The website of Patcharavipa displays the jewellery with an elegance and simplicity, while communicating the various parts of the website through distinctive uses of both image and text. A programmatic visual expression is created for each season, the most current of which generates a random cascade of stills from the campaign shot by Lena C. Emery. Expected pages like ‘About’ take a non-traditional approach to navigation, exploring an encylclopaedia of objects related to the brand, and more direct and text-rich layers examine each category of Patcharavipa in more detail.