Founded in Bangkok by designer Patcharavipa Bodiratnangkura, Patcharavipa is a jewellery brand that pushes a distinctive aesthetic with delicate handling of both materiality and form.
Responsible for the overall visual identity, the scope of works covered design of all spatial, printed and electronic items. Building a philosophy broad enough to enable key collaborations with other creative practices in a singular vision alongside family of systems to promote rigour and consistency across all items.
A timeless and considered wordmark is vital to the identity of any brand operating within the canon of fashion. A lengthy process of drawing yielded opportunities from across the span of type design history. Sharp terminals, tapered serifs and calligraphic flourishes combine to give the letters both rigorous technique and a particular dissonance.
The Spring/Summer 2017 campaign is the result of a close collaboration between photographer Lena C.Emery, OK-RM and Patcharavipa Bodiratnangkura. A key aspect of the first season campaign is the Compendium, an oversize book with multiple formats of imagery, each compendium is 38 × 31.5 × 10cm five hole stitched into a hinged half bound case, produced by Bookworks, London.
Visual identity and art-direction for a jewellery designer that pushes a distinctive aesthetic with delicate handling of both materiality and form.