A selection of ideas, art direction and design
for art, culture and commerce.

Leviathan, Environmental

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Leviathan is a ten-part episodic narrative conceived and directed by Shezad Dawood which explores notions of marine welfare, migration and mental health. In dialogue with a range of marine biologists, oceanographers, political scientists, neurologists and trauma specialists, Leviathan premieres in Venice at the 57th Art Biennale before embarking on a three-year international tour.

The visual identity playfully traverses from reality into fiction, imagining Leviathan as a virtual institution, with a facade, a foyer, viewing spaces and off-site projects. Referencing the architectural languages of the frontispiece, the classical floorplan and projective geometry, the visual identity presents a permanent online residence for a touring project. A typographic layer of extracted content, riffs off the rich history of classical typography and acts as a primer to the artist’s episodic narrative. With the release of each new episode, a set of images are created which reflect the key themes.

For the exhibition and garden salon at the Palazzina Canonica, communications centred around an image-focussed campaign, whilst the environmental project consisted of a family of bold, monochromatic signs, creating a unique contrast to the baroque finishes of the location.