London, 2014

Acknowledging founder Ruth Barry’s background in contemporary art (and her growing client list including Acne Studios, Marlborough Contemporary and The Gentlewoman), the aim was to place the traditional craft of baking within a contemporary cultural context. Created with Lena C. Emery, the photography is an implicit part of the visual identity and forms a clear introduction to the bakery applied across printed and digital media.

Photography by Lena C. Emery